Profiles

Maria Massey

UTAS Home Mrs Maria Massey
Maria Massey

Maria Massey

Lecturer in Marketing

Room 140, Centenary Building, Sandy Bay Campus

+61 3 6226 2170 (phone)

Maria.Massey@utas.edu.au

Maria Massey is a Lecturer in Marketing at the Tasmanian School of Business and Economics. Maria’s research is in the field of food marketing, consumer behaviour and sustainability. Maria is currently completing her PhD at the ARC Training Centre for Innovative Horticultural Products at Tasmanian Institute of Agriculture and Tasmanian School of Business and Economics. The topic of her PhD is 'Unpacking consumer purchase of organic food: how consumer perceive organic food and what factors drive its purchase'.

Biography

Before joining the University of Tasmania, Maria was a Regional Marketing Manager for Asia Pacific region in a global IT company. Her role focused on regional development and strategic planning, specialising on market and environmental analysis, marketing management. Maria’s professional experience includes launching offices and operations in new regions, marketing plans and budgeting, communications and events management. Maria’s current research interests are in consumer behaviour, strategic marketing and sustainability.

General Responsibilities

Maria is working on a doctorate degree at the ARC Training Centre for Innovative and Horticultural Products at the University of Tasmania exploring consumer behaviour towards organic food. Her professional experience prior to research work includes marketing management: performing functions of a marketing director for countries in South East Asian region. Maria's role focused on regional marketing development and strategic planning, specialising on the market and environmental analysis for decision-making purposes. Maria's experience includes in launching offices in new regions, business start-ups, marketing plans and budgets, communications and events management.

Maria’s research interests include consumer behaviour and strategic marketing management.

Career summary

Qualifications

DegreeThesis titleUniversityCountryDate of award
PhD (in progress) Unpacking consumer purchase of organic food University of Tasmania Australia in progress
MSc New product market entry strategy for geo-expansion University of Southampton United Kingdom 2010
BSc (Magna Cum Laude; Honorable Dean’s list for academic merit)   KIMEP University Kazakhstan 2008

Languages (other than English)

Russian

Memberships

Professional practice

  • Member of Higher Education Academy
  • Member of Australian & New Zealand Marketing Academy (ANZMAC)
  • Researcher at ARC Training Centre for Innovative Horticultural Products
  • Affiliated Researcher, Institute for the Study of Social Change

Teaching

Teaching expertise

Maria has undertaken the role of a Unit Coordinator for Principles of Marketing unit, and delivers responsibilities including unit design, content preparation, lectures delivery, and design of assessment tasks. This role covers campuses both onshore and offshore, and included students enrolled in both attending and distance mode.

Teaching responsibility

Maria is currently a Unit Coordinator and Lecturer:

  • BMA151/251 Principles of Marketing (domestic and international campuses)

Past teaching engagement includes a range of areas within Marketing, Tourism and Management disciplines:

  • Foundations of Marketing
  • Ethical Consumerism
  • Digital Marketing Trends
  • Experimental Design
  • Sustainable Tourism

View more on Mrs Maria Massey in WARP

Expertise

  • Consumer purchase behaviour
  • Purchase intentions towards organic food
  • Consumer understanding of ‘organic’
  • Organic food certification
  • Organic brand purchase decisions

Research Themes

Maria’s research falls under the University’s research theme of Environment, Resources and Sustainability. Her research projects include understanding factors that trigger the purchase of organic food, the extent to which consumers understand what ‘organic’ means, as well as examining product-level factors affecting the choice of organic brands.

Awards

Funding from the Australian Research Council's Industrial Transformation Training Centres scheme

Current projects

Maria is currently working on a research project on consumer purchase of organic food at the ARC Training Centre for Innovative Horticultural Products.

Fields of Research

  • Marketing Communications (150502)
  • Medical and Health Sciences (119999)
  • Impacts of Tourism (150601)

Research Objectives

  • Economic Issues in Tourism (900301)
  • Socio-Cultural Issues in Tourism (900302)
  • Behaviour and Health (920401)
  • Wholesale and Retail Trade (900204)

Publications

Total publications

4

Journal Article

(2 outputs)
YearCitationAltmetrics
2019Grimmer L, Vorobjovas-Pinta O, Massey M, 'Regulating, then deregulating Airbnb - The unique case of Tasmania (Australia)', Annals of Tourism Research, 75 pp. 304-307. ISSN 0160-7383 (2019) [Refereed Article]

DOI: 10.1016/j.annals.2019.01.012 [eCite] [Details]

Citations: Scopus - 1

Co-authors: Grimmer L; Vorobjovas-Pinta O

Tweet

2018Massey M, O'Cass A, Otahal P, 'A meta-analytic study of the factors driving the purchase of organic food', Appetite, 125 pp. 418-427. ISSN 0195-6663 (2018) [Refereed Article]

DOI: 10.1016/j.appet.2018.02.029 [eCite] [Details]

Citations: Scopus - 13Web of Science - 11

Co-authors: O'Cass A; Otahal P

Tweet

Other Public Output

(2 outputs)
YearCitationAltmetrics
2018Grimmer L, Maria M, Vorobjovas-Pinta O, 'Airbnb is not driving up prices in Tasmania the way many people think', Business Insider, BI Intelligence, Australia, 16 February 2018, p. 14. (2018) [Magazine Article]

[eCite] [Details]

Co-authors: Grimmer L; Vorobjovas-Pinta O

Tweet

2018Grimmer L, Massey Maria, Vorobjovas-Pinta O, 'Airbnb is blamed for Tasmania's housing affordability problems, but it's actually helping small businesses', The Conversation, The Conversation Media Group Ltd, Australia, 16 February 2018 (2018) [Magazine Article]

[eCite] [Details]

Co-authors: Grimmer L; Vorobjovas-Pinta O

Tweet

Funding from the Australian Research Council's Industrial Transformation Training Centres scheme