Service quality management in the maritime supply chain with big data analytics

Closing Date

30th June 2020*

Applicants should contact the primary supervisor, and submit their Expression of Interest (EOI) and Application as soon as possible.

*unless filled earlier

The Research Project

Nowadays, companies do not compete against each other but their supply chains. The service quality management is regarded as important tool in supply chains in gaining the competitive advantages in terms of achieving the maximum customer value while maintaining the lowest cost. Maritime transport is an essential section in the global supply chain system and is necessary to incorporate to the service quality management in the global supply chains. A maritime supply chain contains series of shipping activities concerning transporting cargoes from point of origin to the point of the destination. As such, service quality is a key factor in the utility function in the competitive maritime supply chain management. The service quality also has the impact on the pricing strategy for the maritime supply chain management. The research aims to provide reference for policy makers and industrial practitioners in maritime supply chains in terms of service quality management and gaining the competitive advantages.

  • Operations Research, supply chain management, data analytics, maritime business
  • Industrial experience in supply chain management and shipping-related areas

See the following web page for entry requirements:

Application Process

Applicants who require more information or are interested in this specific project should first contact the listed Supervisor. Information and guidance on the application process can be found on the Apply Now website.

Information about scholarships is available on the Scholarships webpage.

More Information

Please contact, Vera Zhang for further information.