Climate Change and Brand Management

Climate Change and Brand Management: Opportunities and Challenges for Tasmanian Tourism

Degree type

PhD

Closing date

10 October 2022

Campus

Launceston

Citizenship requirement

Domestic/International

About the research project

Tourism is accountable for approximately 8% of the globe’s greenhouse gas (GHG) emissions (Sustainable Travel International, 2022), which is a major contributor to global warming (Gössling & Higham, 2020) and climate change (D’Souza, Dawson, & Groulx, 2021). It is estimated that tourism causes approximately 5% of total GHS emissions in Australia (Dwyer, Forsyth, Spurr, & Hoque, 2010). In Tasmania, with earnings of approximately $2.25 billion and supporting approximately 33, 600 jobs, tourism significantly contributes to economic and social prosperity in the state (Tourism Tasmania, 2022a). As an island, Tasmania is also experiencing climate change impacts and this  research has implications for improving the overall well-being of Tasmanians.

However, considering the detrimental effects of GHG emissions due to tourism as well as the geographical positioning of Tasmania, the state is highly susceptible to elevated sea levels due to global warming and climate change – i.e., the climate crisis. Marketing strategies for reducing GHG emissions and projecting Tasmania as a GHG emission-neutral and sustainable tourism destination are vital for enhancing the brand value of Tasmanian tourism and the growth of the Tasmanian economy. Tourism Tasmania is a State Authority that focuses on brand management and generating demand for leisure visitors to Tasmania (Tourism Tasmania, 2022b).

Considering the significant role of Tourism Tasmania and the much-required work in the sustainable tourism space to survive the climate crisis as a result of GHG emissions, this project aims to utilize a mixed methods approach to investigate the following research questions (RQs) and aspires to make pragmatic place-based policy implications:

  • RQ1: What strategies and initiatives Tourism Tasmania has adopted to combat climate change?
  • RQ2: How does Tourism Tasmania market its climate change strategies to promote Tasmania as an eco-friendly tourism destination for brand management?
  • RQ3: How does Tourism Tasmania support local tourism businesses to deal with the climate crisis?

Insights from this project will be used to develop effective branding strategies for Tasmania as the most carbon-neutral and eco-friendly Australian tourism destination. In addition, findings will be communicated to relevant stakeholders to develop policies that support local tourism businesses to efficiently deal with the economic vulnerability associated with climate change.

Primary Supervisor

Meet Dr Mansi Mansi

Funding

Applicants will be considered for a Research Training Program (RTP) scholarship or Tasmania Graduate Research Scholarship (TGRS) which, if successful, provides:

  • a living allowance stipend of $28,854 per annum (2022 rate, indexed annually) for 3.5 years
  • a relocation allowance of up to $2,000
  • a tuition fees offset covering the cost of tuition fees for up to four years (domestic applicants only)

If successful, international applicants will receive a University of Tasmania Fees Offset for up to four years.

As part of the application process you may indicate if you do not wish to be considered for scholarship funding.

Eligibility

Applicants should review the Higher Degree by Research minimum entry requirements.

Additional eligibility criteria specific to this project/scholarship:

  • Applicants must be able to undertake the project on-campus

Selection Criteria

The project is competitively assessed and awarded.  Selection is based on academic merit and suitability to the project as determined by the College.

Additional essential selection criteria specific to this project:

  • Experience in conducting empirical research in the field of Sustainability or Accounting or Accountability or Marketing or Management, evidenced by an Honours/Masters dissertation or equivalent
  • Passion for issues associated with consumer behaviour and sustainability locally (Tasmania) and globally

Additional desirable selection criteria specific to this project:

  • Evidence of academic writing/presentation via at least one conference or journal is desirable

Application process

There is a three-step application process:

  1. Select the project, and check you meet the eligibility and selection criteria;
  2. Contact the Primary Supervisor, Dr Mansi Mansi, to discuss your suitability and the projects requirements; and
  3. Submit an application by the closing date listed above.
    • Copy and paste the title of the project from this advertisement into your application. If you don’t correctly do this your application may be rejected.
    • As part of your application you will be required to submit a covering letter, a CV including contact details of two referees and your project research proposal.

Following the application closing date applications will be assessed within the College. Applicants should expect to receive notification of the outcome by email.

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