Consumer attitudes to produce counterfeiting

Examining consumer attitudes toward counterfeiting in high value Australian fresh produce

Degree type

PhD

Closing date

18 July 2022

Campus

Launceston

Citizenship requirement

Domestic/International

About the research project

The proposed project will address counterfeiting of Tasmanian premium horticultural produce in overseas markets. Counterfeiting is a challenge faced by the Tasmanian growers with ramifications of reputation damage, and lost revenue and market growth opportunity. The project aims to:

  1. Evaluate consumer awareness of counterfeiting in premium horticultural produce and their attitude and purchasing behaviour toward counterfeiting products; and
  2. Examine consumer acceptance of anti-counterfeiting solutions and their confidence in the provenance of the products they purchase.

Primary Supervisor

Meet Dr Jiangang Fei

Funding

Applicants will be considered for a Research Training Program (RTP) scholarship or Tasmania Graduate Research Scholarship (TGRS) which, if successful, provides:

  • a living allowance stipend of $28,854 per annum (2022 rate, indexed annually) for 3.5 years
  • a relocation allowance of up to $2,000
  • a tuition fees offset covering the cost of tuition fees for up to four years (domestic applicants only)

If successful, international applicants will receive a University of Tasmania Fees Offset for up to four years.

As part of the application process you may indicate if you do not wish to be considered for scholarship funding.

Eligibility

Applicants should review the Higher Degree by Research minimum entry requirements.

Selection Criteria

The project is competitively assessed and awarded.  Selection is based on academic merit and suitability to the project as determined by the College.

Application process

There is a three-step application process:

  1. Select your project, and check you meet the eligibility and selection criteria;
  2. Contact the Primary Supervisor,Dr Jiangang Fei to discuss your suitability and the project's requirements; and
  3. Submit an application by the closing date listed above.
    • Copy and paste the title of the project from this advertisement into your application. If you don’t correctly do this your application may be rejected.
    • As part of your application, you will be required to submit a covering letter, a CV including 2 x referees and your project research proposal.

Following the application closing date applications will be assessed within the College. Applicants should expect to receive notification of the outcome by email by the advertised outcome date.

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