AI in Business Schools

Integrating Artificial Intelligence into Business School Ecosystems: Opportunities and Challenges

Degree type


Closing date

27 March 2023



Citizenship requirement


About the research project

The proposed PhD project aims to explore the opportunities and challenges of integrating Artificial Intelligence (AI) across the business school ecosystem. The increasing prevalence of AI in the business world has led to a growing need for business staff and students to be well-versed in this technology and its applications. However, the integration of AI into business schools is not without its challenges (e.g. digital literacy, adapting to change), and this project aims to delve into the various considerations and stakeholders involved in this process.

A qualitative research approach will be taken, involving an examination of AI from multiple stakeholder perspectives, including academics, administrators, students, and industry experts. The research will seek to understand the motivations and perceptions of these various groups towards the integration of AI into business education, and teaching practice, as well as the logistical and pedagogical challenges that must be addressed.

The findings of this project will provide valuable insights for business schools looking to embed AI, as well as for policymakers and researchers interested in the impact of AI on education more broadly. By examining the opportunities and challenges of AI integration in business schools, this project will contribute to the growing body of knowledge on the role of higher education institutions in preparing the next generation of business leaders for an increasingly AI-driven world.

Primary Supervisor

Meet Dr Bronwyn Eager


Applicants will be considered for a Research Training Program (RTP) scholarship or Tasmania Graduate Research Scholarship (TGRS) which, if successful, provides:

  • a living allowance stipend of $31,500 per annum (2023 rate, indexed annually) for 3.5 years
  • a relocation allowance of up to $2,000
  • a tuition fees offset covering the cost of tuition fees for up to four years (domestic applicants only)

If successful, international applicants will receive a University of Tasmania Fees Offset for up to four years.

As part of the application process you may indicate if you do not wish to be considered for scholarship funding.


Applicants should review the Higher Degree by Research minimum entry requirements.

Selection Criteria

The project is competitively assessed and awarded.  Selection is based on academic merit and suitability to the project as determined by the College.

Additional essential selection criteria specific to this project:

  • Experience conducting qualitative research, evidenced by Honours/Masters (or equivalent), preferably in the area of psychology or a related field
  • Comfortable navigating online/digital environments

Additional desirable selection criteria specific to this project:

  • Interested in writing and/or creative expression

Application process

There is a three-step application process:

  1. Select your project, and check you meet the eligibility and selection criteria;
  2. Contact the Primary Supervisor, Dr Bronwyn Eager, to discuss your suitability and the project's requirements; and
  3. Submit an application by the closing date listed above.
    • Copy and paste the title of the project from this advertisement into your application. If you don’t correctly do this your application may be rejected.
    • As part of your application, you will be required to submit a covering letter, a CV including 2 x referees and your project research proposal.

Following the application closing date applications will be assessed within the College. Applicants should expect to receive notification of the outcome by email by the advertised outcome date.

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