Skip to content

Accelerated Analytics and the Data Revolution

Summary

Rare insight into the future of research through the prism of the Roy Morgan Single Source database

Start Date

4 Sep 2015 10:00 pm

End Date

4 Sep 2015 11:00 pm

Venue

Centenary Lecture Theatre, Centenary Building, Sandy Bay Campus, University of Tasmania

RSVP / Contact

No RSVP required.


Michele Levine, Chief Executive Officer of Roy Morgan Research, is an experienced researcher, and has been responsible for many large Australian research projects. 

In her presentation, Michele will offer a rare insight into the future of research through the prism of the Roy Morgan Single Source database - the largest consumer database in the world, now available in the Tasmanian School of Business & Economics. Roy Morgan Single Source market research provides information on a huge range of factors relating to consumer behaviour, and is used to generate a range of outputs including: 

  • Industry Currency Reports
  • Customer Satisfaction Reports
  • Target Audience Profiles
  • Industry Marketing and Advertising Planners (MAPs)
  • Morgan Target Mapping
  • The Roy Morgan Readership Survey

This event is suitable for researchers who rely on data about the Australian population, as well as any members of the University or wider community with an interest in marketing or psychology.

All enquiries to Dr Kate Burton (Tasmanian School of Business and Economics).

Contact

Institute for Social Change
University of Tasmania
Private Bag 44
HOBART TAS 7001

E: ISC.Admin@utas.edu.au

Follow the Institute for Social Change on Facebook  Follow the Institute for Social Change on Twitter