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TSBE Seminar: The Digital Tourist Self


seminar title: The Digital Tourist Self

Start Date

29 May 2015 12:30 pm

End Date

29 May 2015 2:00 pm


Havard Lecture Theatre 2, Centenary Building, University of Tasmania (videolinked to Launceston D131)

The Tasmanian School of Business and Economics (Marketing Discipline) seminar: Professor Ulrike Gretzel (University of Queensland).

The seminar is entitled "The Digital Tourist Self." 

Abstract: Digital technologies such as smart phones, in combination with an ever greater availability of visual and textual social media platforms, cameras and sensors embedded in wearable devices, as well as greater access to personalized insights derived from sophisticated data mining, have changed the way consumers perceive and present themselves, consume, and communicate.

This talk will present some of the latest technological developments and will discuss their implications specifically for touristic practices and the resulting digital tourist selves. Issues addressed will include: the consumption of smart-phone enabled tourist experiences; decision-making on the move; digital data bodies;  the quantified tourist, selfie culture and the increasing prevalence of visual media and visual communication. Implications for theory building, research and marketing will also be discussed.

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Professor Ulrike Gretzel Ulrike Gretzel is a Professor of Tourism in the Business School at the University of Queensland. She held previous appointments at the University of Wollongong and Texas A&M University. She received her Ph.D. in Communications from the University of Illinois at Urbana-Champaign and holds a Masters degree in International Business from the Vienna University of Economics and Business Administration.

Professor Gretzel's research focuses on persuasion in human-technology interaction, information search and processing, big data, adoption and use of social media, interorganisational information systems, and other issues related to the development and use of intelligent systems in tourism. Her research has been funded by the Australian Research Council, the US National Science Foundation, the US National Endowment for the Humanities, the US National Park Service, Parks Canada, TripAdvisor, the Bush Presidential Library and Museum, and a number of national, regional and local tourism organizations in North America, Europe, Australia and Asia.

Professor Gretzel has published widely in tourism, e-commerce and computer science journals. She was a board member of the International Federation of Information Technology in Travel and Tourism (ifitt) from 2010 to 2014. She frequently consults for industry and government agencies regarding technology and tourism related issues. She is a member of the Smart Tourism Research Center at Kyung Hee University, Korea and an honorary fellow in the Faculty of Business, University of Wollongong.


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