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Tourism Tracking Symposium | Exploring the opportunities and challenges of new technology


A one day symposium exploring the opportunities and challenges of new technology with international and local experts in tourism research

Start Date

22 Feb 2019 8:30 am

End Date

22 Feb 2019 5:30 pm


The Old Woolstore, 1 Macquarie Street, Hobart, Tasmania

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To RSVP for this free event or for more information, please contact

TRENd, in conjunction with the Institute for the Study of Social Change and the Tasmanian School of Business and Economics, funded a Tourist Tracking Symposium,. The event was also sponsored by the Old Woolostore Apartments and the United Nations World Tourism Organisation’s One Planet Network. Around 90 people attended from the tourism industry, university sector and government. Keynote speakers included Professor Noam Shoval (Hebrew University, Jerusalem), Dr Amit Birenboim (Tel Aviv University), Professor Sara Dolnicar (University of Queensland), Professor Can Seng Ooi (University of Tasmania) and Professor Catherine Picketing (Griffith University). Topics discussed included: innovations in tourist tracking research; methods for tourist tracking; the use of social media data; and the ethics of tourist tracking.

The tracking of tourists’ movement is one of the most current, yet highly contested, research issues facing tourism researchers, managers and business owners. Technology now allows for tracking, but there are many issues facing the practice, including ethical compliance, the challenges of recruiting research participants and the great range of options available to track and assess tourist’s movement.

The University of Tasmania, home to the world-leading Tourism Tracer project, will host some of the world’s expert tracking researchers at this one-day symposium. The speakers will tackle issues such as techniques for tracking and analysing data, the ethics of tracking, the opportunities for evidenced decision-making and the future for tracking research.

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9.00 am: Welcome, Dr Anne Hardy, University of Tasmania.

9.10 am: Official opening, Mr Alex Heroys, CEO Destination Southern Tasmania.

9.18 am: Event sponsor, Mr Ben Target, CEO Old Woolstore Hotel.

9.28 am: Keynote speaker, Professor Noam Shoval: The state of tourist tracking worldwide.

10.05 am: Questions.

10.20 am: Dr Amit Birenboim: How can location tracking technologies tell us even more about tourists?

10.50 am: Questions.

11.00 am: Morning tea.

11.40 am: Professor Catherine Pickering: Tracking how tourists use and value parks using social media.

12.00 pm: Questions.

12:15 pm: Professor Sara Dolnicar: Changing tourists behaviour through tracking.

12.35 pm: Questions.

12.45 pm - 1.30 pm: Lunch.

1.35 pm: Prof Can Seng Ooi: The ethics of tracking.

1.55 pm: Questions.

2.10 pm: Dr Anne Hardy: Insights from the Tourism Tracer Program.

2.30 pm: Questions.

2.40 pm - 3.10 pm: Afternoon tea.

3.10 pm: Panel session, industry workshop - engaging with tourist tracking.

4.05 pm: Close.

4.15 - 5.30 pm: Networking event.

About the speakers

  • Professor Noam Shoval (Hebrew University of Jerusalem) a specialist in GIS analytics, tourist tracking methodologies.
  • Dr Amit Birenboim (Tel Aviv University) an expert in GIS analytics, tourist behaviour in urban environments, tracking methods.
  • Professor Catherine Pickering (Griffith University) specialises in social media data mining, social media analytics and ethics of analysis.
  • Professor Sara Dolnicar (University of Queensland) studies tourist behaviour, segmentation and statistical analytics.
  • Dr Anne Hardy (University of Tasmania) is the lead investigator on the Tourism Tracer project
  • Professor Can Seng Ooi (University of Tasmania) a specialist in application of critical theory to tourism methodologiesi.
  • Dr Jagannath Aryal (University of Tasmania) is fascinated by the field of spatial hierarchies, multi-scaling issues, and understanding changes in the environmental processes.

This event is hosted by the Institute for the Study of Social Change, TRENd, the Tracer Project, the College of Arts, Law and Education and the Tasmanian School of Business and Economics.


Institute for Social Change
University of Tasmania
Private Bag 44


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