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Tourism Tracer

Summary

The Tourism Tracer Research Program is the first nationally to systematically analyse how digital technology is transforming contemporary tourism. Digital technology is transforming almost every aspect of contemporary society: how we interact socially, learn, work, consume and do business. Nowhere is the impact of technology more apparent than in relation to tourism and the visitor economy.

This research program has been developed and jointly funded in partnership with industry and government to ensure that the findings can be translated into effective strategies to ensure that the tourism industry, both in Tasmania and beyond, can fully capitalise on opportunities associated with the digital visitor economy.

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Tourism Tracer

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Institute for Social Change
University of Tasmania
Private Bag 22
HOBART TAS 7001

E: Elizabeth.Lester@utas.edu.au

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