Published: 15 Oct 2020
As part of the Australian Wine Research Institute (AWRI) webinar series, watch "Provenance of Pinot Noir – drivers of regionality" presented by TIA researchers.
The project is investigating how Pinot Noir wine characteristics could be used to prove provenance and help the industry better market their product.
Currently, there is little research and scientific evidence to support claims of regionality of Pinot Noir. With proof of a connection between terroir and flavours, wine makers could add evidence-based information to their brand story, and communicate this via wine bottle labels, websites, social media or conversations at the cellar door or retail outlet. For serious wine collectors, provenance is paramount.