Key Dates 2020: July Intake
Face to Face Alternative: Expected dates Friday 17th - Saturday 18th July 2020 (note: to be confirmed)
|Term 3||1.0 Horticultural Management||Starts Mon 13 July|
|1.1 Introduction to Horticultural Management|
|1.2 Risk Management|
|2.0 People and Culture||Starts Mon 17 Aug|
|2.1 Strategic Human Resources|
|2.2 Managing People - Staff Relationships|
|2.3 Managing People - Customer Relationships|
Two Weeks Term Break: Monday 14th September until Sunday 27th September 2020
|Term 4||3.0 Supply Chain Management and Logistics||Starts Mon 28 Sept|
|3.1 Supply Chain Management|
|3.2 Value Chain Management|
|3.3 Logistics||Starts Mon 26 Oct|
|4.0 Financial Management and Law|
|4.1 Financial Management|
|4.2 Legal Issues in Horticulture|
Summer Break: Sunday 29th November 2020, returning Monday 8th February 2021
Face to Face: February 2021 (dates to be confirmed)
|Term 1||5.0 Horticultural Marketing and Communication||Starts Mon 8 Feb|
|5.1 Horticultural Marketing|
|6.0 Global Trends and International Business||Starts Mon 15 March|
|6.1 Global Trends in Food and Horticulture|
|6.2 International Business|
Two Weeks Term Break: Monday 12th April to Sunday 25th April
|Term 2||7.0 Innovation and Entrepreneurship||Starts Mon 26 April|
|7.1 Innovation in Horticulture|
|7.2 Entrepreneurship in Horticulture|
|8.0 Business Development and Strategy|
|8.1 Business Strategy||Starts Mon 24 May|
|8.2 Developing & Presenting Your Business Plan|
|8.3 Case Studies|
Face to Face: Expected dates Thursday 24th June 2021 - Business Plan Presentations, Friday 25th and Saturday 26th - Industry visits (note: these dates are to be confirmed)
The Masterclass in Horticultural Business has been designed so that participants not only gain knowledge, but also gain business skills that can immediately be put into practice. The progressive assessment structure of the programs will focus specifically on developing participants’ employability skills by exposing them to real-world industry case studies and taking a problem-based learning approach to reiterate discipline learning. The structured assessment tasks form the building blocks of an individualised business improvement plan, which is designed to be the lasting legacy of participation.
The course is offered through flexible online delivery, comprising eight units and three face-to-face events.
Term 1 or 3 (mid-year entry)
- Unit 1: Horticultural Management
- In this unit you will be introduced to a range of Australian horticultural systems, including products, regions, business models and markets. You will also be introduced to key management techniques and, through practical exercises, apply these to the management of human and physical resource needs and to financial resources and budget planning. There will be a focus on budgeting for improved decision-making through use of gross margin analysis techniques which would apply to your particular business.
- You will develop plans that enable you to set goals and implement actions for self-development.
- Unit 2: People and Culture
- Human capital is regarded as the most important component of successful businesses. Managing and leading staff and other stakeholders requires good communication and interpersonal skills. A key challenge in horticulture is the seasonality of labour and a multicultural workforce. Laws and statutes govern farm labour in Australia and knowledge of these regulations is required.
- In this module we explore the organisation of labour in horticulture, including planning farm labour requirements, sourcing labour, laws and statutes affecting labour in Australia and factors affecting labour productivity. We also cover managing human capital, including recruitment, performance management of the team, conflict resolution and change management.
Term 2 or 4 (mid-year entry)
- Unit 3: Supply Chain Management and Logistics
- A company’s success today depends not only on its own excellence in its core activities, but to a huge extent also on how it is embedded in the wider value chain. Understanding the structure and processes within value chains is the first step to value generation. Facilitating collaboration and co-innovation through communication and enabling technologies is key to value chain management.
- Value chains are global. This module introduces the concept of value chains and management in practice. Through the use of case studies, this module demonstrates how focusing on value can benefit all stakeholders in a producer-to-consumer chain and explores the enablers of, and barriers to, successful supply and value chain management. It includes an understanding of logistics and the physical distribution of goods from one link in the value chain to another to lead to a smaller carbon footprint, less waste and lower costs.
- Unit 4: Financial Management and Law
- Some of the topics covered include business structure, managerial and financial reporting as well as taxation and off-farm investment. Legal Issues in Horticulture are also explored including the Horticultural Code of Conduct, company law, contract law, Trade Practices Act, food safety, quarantine standards and succession planning.
- This module focuses on sound financial management, including compliance with legal requirements of horticultural businesses. This incorporates an understanding of performance indicators, and how to identify potential business risks and strategically planning for growth.
Term 3 or 1 (mid-year entry)
- Unit 5: Horticultural Marketing and Communication
- This module provides an introduction to strategic use of contemporary marketing and communication tools, such as social media, in horticulture. This includes an understanding of the trends in customer and consumer preferences, market segmentation, branding and portfolios.
Topics include: Marketing, exchange and value, market and customer orientation, segmentation, marketing in practice, planning and research strategy and price determination for horticultural products in Australia.
Topics include: Personal communication, communicating effectively in meetings, pros and cons of communication technologies, developing a simple communication plan, working with the media, writing media releases, issue management and social media.
- Unit 6: Global Trends and International Business
- In this module the international trends in the political, cultural and regulatory environment and their impact on horticultural businesses will be explored. The importance of trade agreements and how they affect export opportunities and how to mitigate risks when engaging with international markets in horticulture will be considered.
Term 4 or 2 (mid-year entry)
- Unit 7: Innovation and Entrepreneurship
- Innovation is essential in business – not only radical, disruptive innovations, but also incremental innovations that improve your business processes. This module will outline the characteristics of entrepreneurship that can be adopted to recognise and act on business opportunities. It incorporates an understanding of how to protect and capitalise on intellectual property.
- Unit 8: Business Development and Strategy
- This module will provide insights into understanding internal and external evaluations for positioning a horticultural enterprise. Tools such as PESTEL and SWOT analyses will be used to analyse and monitor the external marketing environment that impact on an enterprise. The benefits of a clear mission, vision and strategic plan in business and how to effectively develop and communicate these will be considered.
- Using information and knowledge gained from theses eight units, you will produce a practical business plan that can be immediately put into practice. In this unit you will present this plan to a panel of experts from both the education and professional sectors. You will learn presentation skills, which will help take your career further and provide new pathways for your business.
Face-to-Face Sessions: Workshops, Farm Tours & Inspirational Speakers
- There are three 2-day face-to-face intensives.
- These are held at the start, middle and end of the course. For the February intake these are in February, June/July and late November/early December.
- Each session comprises a workshop component and field trip component.
- These sessions are an important part of the course as they provide valuable opportunities for discussions, networking and learning from industry leaders. They will allow you to mingle with fellow participants, meet inspirational business owners and entrepreneurs and assist you with the development of your own business plan. You are also provided with the opportunity to see some amazing horticultural businesses. The locations for the face-to-face sessions may change from year to year but are normally held in Victoria, Queensland and Tasmania.
- At the end of the course during the final face-to-face, the participant’s achievements are celebrated at a dinner with special guests.
- Among some of our inspirational speakers and leaders in horticultural businesses so far have been: Belinda Adams (owner of Coastal Hydroponics and Deputy Chair of AUSVEG), Marie Piccone (Managing Director Manbulloo Mangoes), Trent DePaoli (Director AustChilli and Nuffield Scholar), Hugh Reardon (Director of Dicky Bill Farming) and Her Excellency Professor the Honourable Kate Warner AC and Mr Richard Warner.
- Please note, students are required to self-fund the costs associated with travel and accommodation to attend the compulsory face-to-face components of this program.
- Upon successful completion of the course, students will graduate from the University of Tasmania with a Diploma in Horticultural Business and will be invited to attend a graduation ceremony, normally held in August of the following year. Early conferral is also an option.