Courses & Units
Consumer Behaviour BMA262
Introduction
As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our consumption choices. For marketers, understanding how consumers behave helps them to identify and offer products and services that better satisfy consumers’ needs. The focus of this unit is on providing you with a comprehensive introduction to theories and models that help explain consumer behaviour in different consumption contexts. The unit will help you to develop knowledge about the steps in the consumer decision-making process, and the internal and external factors (individual, social, and cultural) that influence consumers’ evaluation of marketing messages and subsequent purchase decisions. The unit will assist with your conceptual and theoretical learning of how nuances in consumer behaviour impact consumer decision making. The unit will help you to develop skills that enable the application of consumer behaviour knowledge to marketing strategy and tactics.
Summary
| Unit name | Consumer Behaviour |
|---|---|
| Unit code | BMA262 |
| Credit points | 12.5 |
| College/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | Doctor Lin Yang |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania and Third Party(ies): ECA|Universal College of Higher Education Hong Kong |
| Level | Intermediate |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | On-Campus | International | Domestic | |
| Hobart | Semester 2 | On-Campus | International | Domestic | |
| Launceston | Accelerated Study Period 3 | On-Campus | International | Domestic | |
| Online | Semester 1 | Off-Campus | International | Domestic | |
| Online | Semester 2 | Off-Campus | International | Domestic | |
| Online | Accelerated Study Period 3 | Off-Campus | International | Domestic | |
| Hong Kong Universal Ed | Semester 2 | On-Campus | International | ||
| ECA Melbourne | Semester 2 | On-Campus | International | ||
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
Enrolment in units available at ECA Melbourne, Hong Kong Universal Ed, and Shanghai Ocean University is only available to eligible students studying at those corresponding locations.
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Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Accelerated Study Period 3 | 16/9/2024 | 9/10/2024 | 31/10/2024 | 15/12/2024 |
| Semester 1 | 26/2/2024 | 22/3/2024 | 15/4/2024 | 2/6/2024 |
| Semester 2 | 22/7/2024 | 16/8/2024 | 9/9/2024 | 27/10/2024 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Explain the fundamental concepts and theories of consumer behaviour.
- Describe factors that influence both sustainable and non-sustainable consumer behaviour.
- Apply the knowledge of consumer behaviour in practice.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 090799 | $2,040.00 | $957.00 | $1,118.00 | $2,324.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Teaching
| Assessment | Workshop assessment activities (25%)|Video lecture presentation and report (35%)|Online tests (40%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
You will need the following text: Quester, P., Pettigrew, S., Kopanidis, F., Rao Hill, S. & Hawkins, D., 2014, Consumer Behaviour: implications for marketing strategy, 7th ed, McGraw-Hill, North Ryde NSW. |
|---|---|
| Recommended | Schiffman, L., O'Cass, A., Paladino, A. & Carlson, J., 2014, Consumer behaviour, 6th edn, Pearson Australia, Frenchs Forest, NSW. Solomon, M.R. 2018, Consumer behavior: Buying, having and being, 12th edn, Pearson, Boston. Aasael, H., Pope, N., Brennan, L., & Voges, K., 2007, Consumer behaviour: First Asia Pacific edition. John Wiley & Sons Australia, Ltd., Milton, QLD. | Links | Booktopia textbook finder |
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.