Courses & Units
Business Marketing ZAA134
Introduction
This unit introduces the principles of marketing in business and the influence of consumers and the external environment. You will explore why and how a business identifies and analyses the markets for its services, products and experiences. This will include an appreciation of the scope of the marketing practitioner, value propositions, marketing theory, brand messages, customer relationship management, marketing channels and marketing analytics. This unit aims to equip you with the knowledge and skills necessary to develop and execute effective marketing campaigns and measure their success using data analytics.
Summary
| Unit name | Business Marketing |
|---|---|
| Unit code | ZAA134 |
| Credit points | 12.5 |
| College/School | College of Business & Economics University College |
| Discipline | Business and Management UC |
| Coordinator | Mrs Cecilia Lawler |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | On-Campus | International | Domestic | |
| Launceston | Semester 2 | On-Campus | International | Domestic | |
| Cradle Coast | Semester 2 | On-Campus | International | Domestic | |
| Online | Semester 2 | Off-Campus | International | Domestic | |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 2 | 22/7/2024 | 16/8/2024 | 9/9/2024 | 27/10/2024 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Describe and analyse market drivers and marketing data and strategies
- Communicate marketing messages for products, services and experiences
- Create a marketing campaign.
- Evaluate marketing messages and campaigns using digital and social media analytics
- Reflect on acquired behaviours and skills for future practitioner roles in marketing
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 080505 | $2,040.00 | $1,597.00 | not applicable | $2,979.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA151/BMA251|ZAA104|ZAB104|ZAB117Teaching
| Teaching Pattern | On-campus students: Weekly online 2 hour tutorial; 2 x half to full day workshops per semester. Off-campus students: Weekly online 2 hour tutorial; 2 x half to full day online workshops per semester. |
|---|---|
| Assessment | AT1: Case Study: Customer Relationship Management (25%)|AT2: Marketing Concept Poster or 30 Second Video and Reflection (35%)|AT3: Digital Marketing Campaign and Reflection (40%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.