Take your career in horticulture further
Horticulture continues to be one of Australia’s most profitable industries, but it can also be one of the most challenging. Since launching in 2017, The Masterclass in Horticultural Business has helped professionals from across the country turn their business ideas into actionable business plans, so that they’re ready to overcome these challenges and reach their full potential as one of the many success stories of the Australian horticulture industry. The course has already produced award-winning graduates - such as the 2018 Victorian Young Grower of the Year, and the 2018 NAB Vegetable Exporter of the Year - and provided a powerful platform for a diverse range of horticulture innovations.
The course can be completed full-time within ten months (but now accepts part-time enrolments) and is designed for you to undertake the study in a flexible way so that you can maintain your professional life while completing the program. It is delivered predominantly online by some of Australia’s best horticulture educators via a range of engaging and interactive learning methods. There are also several face-to-face weekend workshops and on-farm experiences where you can learn from some of the very best in the business, with many of Australia’s current industry leaders involved in the program.
What will you learn?
The Masterclass is based around the development of each student’s personal business plan. Upon completion of the program, students present their business plan to a panel of experts from both the education and professional sector. This means you’ll leave the experience armed not only with the knowledge to take your career further, but with a fully realised pathway for the future ahead.
In developing the business plan, you’ll study the following areas:
- Horticulture Management
- People and Culture
- Supply Chain Management and Logistics
- Financial Management and Law
- Horticulture Marketing and Communication
- Global Trends and International Business
- Innovation and Entrepreneurship
- Business Development and Strategy
- Portfolio and Practice
You don’t need any previous education qualification in order to be accepted into the Masterclass. Students come from a variety of horticulture industries, with a range of education backgrounds, and are working at different professional levels. Successful applications are granted on the basis of professional experience and aptitude. To see if the Masterclass is right for you, we encourage potential applicants to talk directly to us. Fill out this enquiry form and we’ll get in touch to answer any questions you have, or email firstname.lastname@example.org. Or if you’re ready to take the next step in your career, simply apply here.
Hear what a former Masterclass graduate had to say about the course
Hear what previous participants have to say about the course
10 months ago I saw myself primarily as just a farmer, however now I am a risk assessor and manager, supply chain coordinator and business man. I have learnt the basics of business… This Masterclass is for farmers who want to improve their business, to understand not just why you grow the product but also the business behind it.” Lachlan Moncreiff, scholarship recipient and graduate 2017.
There are a lot of people involved in the horticultural industries who understand a lot about production but don’t understand a lot about beyond the farm gate and opportunities for marketing and value-adding. I think that’s where the course is fantastic.
- Tim Reid, Managing Director of Reid Fruits.