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Hobart, Launceston, Hong Kong Universal Ed

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Introduction

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Summary %globals_context%

Unit name Marketing Research
Unit code BMA331
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
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Availability

Note

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About Census Dates

Learning Outcomes

  • LO1: Explain the fundamental marketing research concepts that facilitate problem definition and critically analyse approaches to solve the problem.
  • LO2: Analyse and evaluate basic marketing research theory.
  • LO3: Explain and analyse the process by which information is gathered, analysed, and interpreted to address problems.

Fees

Requisites

Prerequisites

BMA151 OR BMA251

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA205, BMA305

Teaching

Teaching Pattern

1 x 2 hour lecture, 1 x 1 hour tutorial per week. Please check the unit outline for details.

Assessment

Research proposal (30%), Data analysis report (30%), Final exam (40%).

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Malhotra, N. K. 2015, Essentials of marketing research: a hands-on orientation, Global Edition, Pearson Education, Harlow, UK.

Recommended

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