This unit has been discontinued.
Introduction
Examines the application of marketing principles and strategies in the international marketplace. The challenges and opportunities of marketing new and existing products to the global marketplace and marketspace are considered. Marketing activities, from the initial decision to internationalise through to the planning and implementation stages, are examined.
Summary 2020
Unit name | International Marketing |
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Unit code | BMA382 |
Credit points | 12.5 |
Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
Discipline | Marketing |
Coordinator | |
Level | Advanced |
Available as student elective? | Yes |
Breadth Unit? | No |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Fees
Requisites
Pre-requisites
BMA101 & BMA151 OR BMA181
Teaching
Teaching Pattern | Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities. |
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Assessment | Please check the unit outline for details. |
Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
Required | Please check the unit outline for details. |
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Recommended |
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