Hobart, Launceston
Introduction
In this unit, you will examine branding and visual identity – the use of conceptual and visual signs to embody, evoke and represent the qualities, meaning or ‘narrative’ of a product or service to a particular group of people, customers or consumers. This will include an investigation of the role that branding and visual identity play in online commerce, marketing, advertising, personal branding and brand ambassadorship, visual merchandising, and the promotion of products, services and socio-political causes. Through practical work, you will also examine the role that design practices play in the development of a brand or visual identity, evaluate the relative success and effectiveness of various approaches, and consider the negative and positive impacts this may have on people and society.
Summary 2021
| Unit name | Branding and Visual Identity |
|---|---|
| Unit code | ZAD129 |
| Credit points | 12.5 |
| Faculty/School | University College |
| Discipline | STEAM |
| Coordinator | Niklavs Rubenis |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
Note
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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
1. Identify and describe key components of brand and visual identity design
2. Evaluate the value of branding and visual identity in commercial practice and social contexts
3. Apply branding practices to enable development of brand and visual identity
4. Reflect on theory and application of branding in relation to personal practice
Fees
Teaching
| Teaching Pattern | 2 hour studio and 1 hour computer lab per week. |
|---|---|
| Assessment | AT1: What is Brand? (30%) AT2: Personal Branding (30%) AT3: Designing the Brand (40%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | None |
|---|
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