Courses & Units
Advanced Public Relations HEJ507
Hobart
This unit is being phased out, no new enrolments are being taken.
Introduction
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice.
This unit will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy.
You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy.
This unit will equip you with the skills to interact professionally with senior executives, media and other stakeholders.
Summary
Unit name | Advanced Public Relations |
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Unit code | HEJ507 |
Credit points | 25 |
College/School | College of Arts, Law and Education School of Creative Arts and Media |
Discipline | Media |
Coordinator | Doctor Donald Reid |
Delivered By | Delivered wholly by the provider |
Level | Postgraduate |
Availability
Location | Study period | Attendance options | Available to | ||
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Hobart | Semester 1 | Off-Campus | International | Domestic |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Key Dates
Study Period | Start date | Census date | WW date | End date |
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Semester 1 | 22/2/2021 | 23/3/2021 | 12/4/2021 | 30/5/2021 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2021 are indicative and subject to change. Finalised census dates for 2021 will be available from the 1st October 2020. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Critically analyse and evaluate the social, economic, and political implications of public relations in the private and public sector at a local and global level
- Integrate and apply these concepts to design and produce public relations material
- Communicate public relations concepts and strategies effectively and ethically
- Reflect critically on one’s own professional and research development in the field of public relations
Fee Information
Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
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100703 | $3,625.00 | $1,701.00 | not applicable | $4,890.00 |
- Available as a Commonwealth Supported Place
- HECS-HELP is available on this unit, depending on your eligibility3
- FEE-HELP is available on this unit, depending on your eligibility4
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Teaching
Assessment | Public Communication (10%)|Other (40%)|Assignment (50%) |
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Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.