Courses & Units

Marketing Research BMA331

Hobart

Introduction

In today's rapidly changing environment, cost effective, accurate and timely marketing decision-making is crucial. Effective marketing research is fundamental to managerial decision-making, and relies on the identification and satisfaction of target-customer needs. This unit introduces you to the process of conducting effective marketing research, and includes research techniques such as: research design, problem identification, value and cost of information, use of secondary data, survey research, experimental techniques, measurement concepts, data processing, sampling, data analysis and report presentation. In this respect, marketing research serves a singularly important purpose - that of providing information to assist marketing managers to make better decisions.

Summary

Unit name Marketing Research
Unit code BMA331
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
TSBE
Discipline Marketing
Coordinator

Dr Syed Hasan

Teaching staff

Dr Syed Hasan

Level Advanced
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 1 26/2/2018 23/3/2018 16/4/2018 3/6/2018

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
2 2017: $1,131.00 2017: $2,168.00 010103

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

BMA151 or BMA251

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA205, BMA305

Teaching

Teaching Pattern

Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities.

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please check the unit outline for details.

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.