Courses & Units

Enterprise Communication BAA612


Some of the most important skills for an entrepreneur are the ability to communicate
effectively, establish relationships with all stakeholders related to your enterprise and being able to develop a network of people important to your success.
This unit will equip you with the knowledge and skills to successfully connect and professionally communicate as an entrepreneur. As a hands-on skills-based unit you will learn through role plays, engagement with entrepreneurs and by developing a personal plan for success. The unit is taught in a workshop format to enable you to continually practice the communication skills necessary for entrepreneurial success.


Unit name Enterprise Communication
Unit code BAA612
Credit points 12.5
College/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator Doctor Joseph Crawford
Delivered By University of Tasmania
Level Postgraduate


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic


International students
Domestic students

Key Dates

Study Period Start date Census date WW date End date
Semester 2 11/7/2022 9/8/2022 29/8/2022 16/10/2022

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Communicate to justify business practices that influence diverse stakeholders.
  • Evaluate the role of communication in establishing professional relationships and career development.
  • Hypothesize strategies to establish sustainable networks in the Australian business community.

Fee Information

Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
080301 $1,828.00 $1,432.00 not applicable $3,545.00

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.


Teaching Pattern

This unit is taught face-to-face in Hobart in week 1, in an intensive block mode, over 4 days. Face-to-face student student attendance is compulsory (with Zoom capability / recording for distance students).

Following the intensive block teaching students will complete 6 x self-paced online modules with discussion forms facilitated by the Unit Coordinator. Two additional online consultationsessions will be held (by appointment).

AssessmentProduct pitch (25%)|Showcase article and evidence-based reflection (35%)|Personal Development Plan (40%)
TimetableView the lecture timetable | View the full unit timetable



Contents are provided via MyLO through online modules


Hamilton, C. & Kroll, T. (2018) Communicating for Results: A guide for business and professionals, 11th Edition, Cengage

Shams, S.M.R, and Kaufmann, H. (2015). Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-Creation, Palgrave Macmillan: UK

In addition to the texts/software recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, you are encouraged to review regularly the relevant papers that are published in:

  • Academy of Management Review
  • Entrepreneurship and Regional Development
  • Entrepreneurship: Theory and Practice
  • Harvard Business Review
  • Human Communication Research
  • Industrial Marketing Management
  • International Small Business Journal
  • Journal of Business Research 
  • Journal of Business Venturing
  • Journal of Communication
  • Journal of Marketing
  • Journal of Small Business Management
  • Journal of Product Innovation Management
  • Research Technology Management
  • Small Business Economics: an Entrepreneurship Journal
  • Strategic Entrepreneurship Journal
  • Strategic Management Journal
  • Technovation
LinksBooktopia textbook finder

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.