Principles of Marketing (BMA151) - Courses & Units - University of Tasmania, Australia

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Hobart, Launceston, Hong Kong Universal Ed

Introduction

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Summary %globals_context%

Unit name	Principles of Marketing
Unit code	BMA151
Credit points	12.5
Faculty/School	College of Business & Economics Tasmanian School of Business and Economics
Discipline	Marketing
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Available as student elective?	%asset_metadata_unit.AvailableAsElective_value^empty:No%
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Availability

Note

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About Census Dates

Learning Outcomes

LO1	Explain marketing theories.
LO2	Apply knowledge of marketing theories to analyse marketing problems.
LO3	Discuss marketing's role in an organisation and society.
LO4	Communicate knowledge of marketing theories in written form.

Fees

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA109, BMA251, JNB220, XPD112.

Teaching

Teaching Pattern	Please see the unit outline for details.
Assessment	Online Quizzes (30%), Case Study (30%), Take-Home Exam (40%).
Timetable	View the lecture timetable \| View the full unit timetable

Textbooks

Required	Please see the unit outline for details.

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