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Hobart, Launceston, Hong Kong Universal Ed

Introduction

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Summary %globals_context%

Unit name Consumer Behaviour
Unit code BMA262
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
Coordinator %asset_metadata_unit.Coordinator%
Level %asset_metadata_unit.Level%
Available as student elective? %asset_metadata_unit.AvailableAsElective_value^empty:No%
Breadth Unit? %asset_metadata_unit.IsBreadthUnit_value%

Availability

Note

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About Census Dates

Learning Outcomes

LO1Explain the fundamental concepts and theories of consumer behaviour.
LO2Identify and apply factors that influence consumer behaviour.
LO3Apply knowledge of consumer behaviour in practice.

Fees

Requisites

Prerequisites

BMA151 or BMA251 or ZAA104 or ZAA134.

Co-requisites

N/A

Mutual Exclusions

You cannot enrol in this unit as well as the following:

N/A

Teaching

Teaching Pattern

Please see the unit outline for details.

Assessment

Workshop Assessment Activities (25%), Group Video Lecture Presentation and Report (35%), Online Tests (40%).

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Textbooks

Required

Please see the unit outline for details.

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