Hobart, Launceston, Hong Kong Universal Ed
Introduction
Summary %globals_context%
Unit name | Retail Marketing |
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Unit code | BMA329 |
Credit points | 12.5 |
Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
Discipline | Marketing |
Coordinator | %asset_metadata_unit.Coordinator% |
Level | %asset_metadata_unit.Level% |
Available as student elective? | %asset_metadata_unit.AvailableAsElective_value^empty:No% |
Breadth Unit? | %asset_metadata_unit.IsBreadthUnit_value% |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
ILO1 | Discuss the theories and concepts underpinning retailing and sales activities. |
ILO2 | Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses. |
ILO3 | Communicate in oral and written formats and work in a team. |
Fees
Requisites
Prerequisites
BMA151 or BMA251 or ZAA104 or ZAA134
Teaching
Teaching Pattern | Please see the unit outline for details. |
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Assessment | Annotated Bibilography (15%), Essay (25%), Team Agreement (5%), Team Presentation (15%), Individual Report (40%). |
Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
Required | Please see the unit outline for details. |
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