Hobart, Launceston, Hong Kong Universal Ed
This unit has been discontinued.
Introduction
Summary %globals_context%
| Unit name | Advertising and Promotion |
|---|---|
| Unit code | BMA349 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | %asset_metadata_unit.Coordinator% |
| Teaching staff | %asset_metadata_unit.Staff% |
| Level | %asset_metadata_unit.Level% |
| Available as student elective? | %asset_metadata_unit.AvailableAsElective_value^empty:No% |
| Breadth Unit? | %asset_metadata_unit.IsBreadthUnit_value% |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
- LO1: Demonstrate knowledge of the theories and concepts of marketing communications and their application to practice.
- LO2: Use theory and independent research to analyse contemporary marketing communication issues.
- LO3: Communicate an understanding of marketing communication theory and practice.
Fees
Requisites
Prerequisites
BMA151 OR BMA251
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA355, BMA249, BMA255
Teaching
| Teaching Pattern | 1 x 2 hour workshop, 1 x 1 hour tutorial per week. Please check the unit outline for details. |
|---|---|
| Assessment | Report (20%), Abstract (30%), Critique (50%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Flexible Study Options
Textbooks
| Required | Chitty, W., Luck, E., Barker, N., Sassenberg, A., Shimp, T. & Andrews, J. 2018. Integrated Marketing Communications (5th Asia Pacific Edition). Cengage Learning, South Melbourne [ISBN 9780170386517] |
|---|---|
| Recommended | In addition to the texts/software recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, you are encouraged to review regularly the relevant papers that are published in:
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.