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Hobart, Launceston, Hong Kong Universal Ed

This unit is being phased out and may not be offered next year, please consider your study plan accordingly. You will be able to enrol in the unit where there is an availability noted below.

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Summary %globals_context%

Unit name Advertising and Promotion
Unit code BMA349
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
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Available as student elective? %asset_metadata_unit.AvailableAsElective_value^empty:No%
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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

  • LO1: Demonstrate knowledge of the theories and concepts of marketing communications and their application to practice.
  • LO2: Use theory and independent research to analyse contemporary marketing communication issues.
  • LO3: Communicate an understanding of marketing communication theory and practice.




BMA151 or BMA251 or ZAA104 or ZAA134

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA355, BMA249, BMA255


Teaching Pattern

1 x 2 hour workshop, 1 x 1 hour tutorial per week. Please check the unit outline for details.


Report (20%), Abstract (30%), Critique (50%).

TimetableView the lecture timetable | View the full unit timetable

Flexible Study Options



Chitty, W., Luck, E., Barker, N., Sassenberg, A., Shimp, T. & Andrews, J. 2018. Integrated Marketing Communications (5th Asia Pacific Edition). Cengage Learning, South Melbourne [ISBN 9780170386517]


In addition to the texts/software recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, you are encouraged to review regularly the relevant papers that are published in:

  • Australasian Marketing Journal
  • European Journal of Marketing
  • Journal of Advertising
  • Journal of Brand Management
  • Journal of Consumer Behaviour
  • Journal of Marketing
  • The Journal of Product and Brand Management
  • The Australian B &T Weekly (incorporating Australian Professional Marketing)
  • Business Review Weekly
  • Australian Financial Review
  • The Wall Street Journal
  • Business Week

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.