Hobart
Introduction
Summary %globals_context%
| Unit name | Consumer Decision-Making |
|---|---|
| Unit code | BMA604 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | %asset_metadata_unit.Coordinator% |
| Teaching staff | %asset_metadata_unit.Staff% |
| Level | %asset_metadata_unit.Level% |
| Available as student elective? | %asset_metadata_unit.AvailableAsElective_value^empty:No% |
| Breadth Unit? | %asset_metadata_unit.IsBreadthUnit_value% |
Availability
Note
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
| LO1 | explain theories and concepts of consumer decision-making and behaviour. |
| LO2 | critically evaluate marketing actions and strategies in relation to consumer decision-making. |
| LO3 | discuss and analyse the role of consumer behaviour and consumer research in marketing. |
Fees
Requisites
Teaching
| Teaching Pattern | 1 x 2 hour lecture, 1 x 1 hour tutorial weekly. |
|---|---|
| Assessment | Workshop presentation (20%), Consumer behaviour - brand analysis (45%), Final examination (35%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Please see the unit outline for details. |
|---|---|
| Recommended |
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