Hobart
This unit has been discontinued.
Introduction
Summary %globals_context%
| Unit name | New Product and Service Development |
|---|---|
| Unit code | BMA608 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | %asset_metadata_unit.Coordinator% |
| Available as student elective? | %asset_metadata_unit.AvailableAsElective_value^empty:No% |
| Breadth Unit? | %asset_metadata_unit.IsBreadthUnit_value% |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
| LO1 | Discuss the theories and concepts of new product and service development and apply them to practice. |
| LO2 | Analyse factors that impact new product and service development decisions. |
| LO3 | Plan commercialisation strategies and develop implementation plans for new product and service development. |
Fees
Requisites
Prerequisites
N/A
Co-requisites
N/A
Mutual Exclusions
You cannot enrol in this unit as well as the following:
N/A
Teaching
| Teaching Pattern | Please see the unit outline for details. |
|---|---|
| Assessment | Essay (25%), Workshop Activities (35%), New Product Pitch and Proposal (40%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Flexible Study Options
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
Textbooks
| Required | Please see the unit outline for details. |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.