Courses & Units
Business Marketing EUS016
Introduction
This unit has been designed as a general introduction to business marketing in a domestic and international marketplace. It provides a theoretical and practical overview of marketing strategies and methods used to brand and market specific products and services. The role of market audience in marketing and contemporary business practice is considered from an internal and external viewpoint. The program is designed to fit within the key graduate outcomes for all university students at UTAS.
Summary
| Unit name | Business Marketing |
|---|---|
| Unit code | EUS016 |
| Credit points | 10 |
| College/School | College of Business & Economics International School |
| Discipline | English Language Centre |
| Coordinator | Ms Julia Pankowski |
| Available as an elective? | No |
| Delivered By | University of Tasmania |
| Level | Foundation |
Availability
This unit is currently unavailable.
Note
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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Describe the terminology used in the theory and practice of marketing in an international, domestic and niche market environments.
- Identify the relationship between the product and the market segment.
- Analyse the contextual factors that impact on marketing strategies and determine effective strategies for different scenarios .
- Construct an academic argument supported by academic literature.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| not applicable |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Teaching
| Assessment | Test (5%)|X (10%)|X (15%)|X (20%)|X (50%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
|---|
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