Courses & Units
Business Marketing ZAA134
Introduction
This unit introduces the principles of marketing in business, the influence of consumers and the external environment. You will explore why and how a business identifies and analyses the markets for its products, services and experience. This will include an appreciation of the scope of the marketing practitioner, value propositions, marketing theory, brand messages, customer relations management and marketing channels.
In conjunction with the discipline theory, this unit introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs.
You will be introduced to:
- a range of methods, tools, techniques and approaches to practice
- principles and perspectives such as values, ethics, empathy and leadership in real world scenarios
- reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations
- ways of understanding problems and developing solutions through active inquiry.
Summary
| Unit name | Business Marketing |
|---|---|
| Unit code | ZAA134 |
| Credit points | 12.5 |
| College/School | College of Business & Economics University College |
| Discipline | Business and Management UC |
| Coordinator | Mrs Cecilia Lawler |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | On-Campus | International | Domestic | |
| Launceston | Semester 2 | On-Campus | Off-Campus | International International | Domestic Domestic |
| Cradle Coast | Semester 2 | On-Campus | Domestic | ||
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 2 | 11/7/2022 | 9/8/2022 | 29/8/2022 | 16/10/2022 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Identify, describe and apply principles of marketing principles, tools and techniques in a business context
- Describe and analyse market drivers and marketing strategies
- Communicate marketing messages for products, services and experiences
- Apply and communicate marketing solutions to contemporary business opportunities
- Reflect on acquired behaviours and skills for future practitioner roles in marketing
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 080505 | $1,828.00 | $1,432.00 | not applicable | $2,702.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA151/BMA251|ZAA104|ZAB104|ZAB117Teaching
| Teaching Pattern | On-campus students: Weekly 2 hour tutorials and 2 x half to full day workshops per semester. Off-campus students: Weekly online 2 hour tutorials; 2 x half to full day online workshops per semester. |
|---|---|
| Assessment | AT3: Digital Marketing Campaign and Reflection (40%)|AT1: Marketing Concept Poster and Reflection (30%)|AT2: Case Study Analysis (30%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.