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Hobart, Launceston, Cradle Coast

Introduction

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Summary %globals_context%

Unit name Tourism Visitor Engagement
Unit code ZAA142
Credit points 12.5
Faculty/School University College
Discipline Applied Business
Coordinator %asset_metadata_unit.Coordinator%
Teaching staff %asset_metadata_unit.Staff%
Available as student elective? %asset_metadata_unit.AvailableAsElective_value^empty:No%
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Availability

Note

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

  1. Identify and describe the concepts and practices of visitor engagement
  2. Examine and apply storytelling skills, techniques, and practices used in visitor engagement
  3. Use reflective and deliberative thinking to generate visitor engagement strategies
  4. Design, plan, and communicate an authentic visitor experience

Fees

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

ZAA112 Visitor Engagement

Teaching

Teaching Pattern

Blended mode: Online content, full-day workshop (x2), weekly tutorials

Assessment

AT1: Local Stories Analysis (20%)

AT2: Experiential Report (30%)

AT3: Visitor Engagement Concept Presentation (50%)

TimetableView the lecture timetable | View the full unit timetable

Textbooks

RequiredNone

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