Courses & Units

Screen Cultures HEJ109



From film and television to computers and smart phones, media and screen culture has evolved in the twenty-first century to being a ubiquitous feature of daily life. This unit introduces you to the complex and diverse relationships between media texts and audiences. You will engage with key theories in audience studies, including media effects, moral panic and reception, as you explore how media shapes meaning. The unit will provide you with a strong foundation in media analysis, challenge you to rethink what it means to ‘be’ an audience, and encourage you to explore the relationship between media, culture and social change.


Unit name Screen Cultures
Unit code HEJ109
Credit points 12.5
Faculty/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media

Dr. Gemma Blackwood

Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic


International students
Domestic students

Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus.

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 2 12/7/2021 10/8/2021 30/8/2021 17/10/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

  1. Explain the key concepts and debates in screen studies
  2. Discuss the use, sharing, reimagining, and creation of media material by audiences
  3. Analyse media texts with awareness of the way audiences are addressed, positioned, and constructed.
  4. Apply knowledge and skills to effectively and creatively apply your analytical, practical, and research skills in screen studies.


Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
100700 $1,812.00 $850.00 not applicable $2,445.00

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:

HEJ245 Emerging Screen Practices

HEJ345 Emerging Screen Practices


Teaching Pattern


Task 1: Screen Analysis (30%)

Task 2: Final Project, 1600 words (40%)

Task 3: Online journal, 1200 words total (30%)

TimetableView the lecture timetable | View the full unit timetable


LinksBooktopia textbook finder

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.