Courses & Units

Strategic Digital Media HEJ509


Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This unit provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge of key concepts, principles, and practices to understand how social media, and other forms of digital media, informs a strategic communication environment. The unit will develop your practical skills in digital content creation for various platforms and your knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies.


Unit name Strategic Digital Media
Unit code HEJ509
Credit points 12.5
College/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media
Coordinator Linda Hunt
Delivered By University of Tasmania


Location Study period Attendance options Available to
Hobart Semester 1 On-Campus International Domestic
Online Semester 1 Off-Campus International Domestic


International students
Domestic students

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Key Dates

Study Period Start date Census date WW date End date
Semester 1 20/2/2023 21/3/2023 10/4/2023 28/5/2023

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2023 are indicative and subject to change. Finalised census dates for 2023 will be available from the 1st October 2022. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Critically evaluate the role of digital media in a strategic communication environment.
  • Design and summarise a social media project which uses digital content creation, and present progress on a project in a concise and convincing way.
  • Demonstrate your own digital and social media practice in a portfolio of practical work.
  • Critically evaluate and discuss your media production experiences and the content you have produced in the context of key concepts in emergent media technologies.
Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
100799 $1,892.00 $888.00 not applicable $2,625.00

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.


Teaching Pattern

Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.

AssessmentOral pitch for a digital and social media initiative (20%)|Portfolio of digital content creation and social media production (40%)|Strategic Digital and Social Media Report (40%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

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