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  2. Thumbnail for Rooms with a view – and a story to tell

    Rooms with a view – and a story to tell

    https://www.utas.edu.au/about/news-and-stories/articles/2018/707-rooms-with-a-view-and-a-story-to-tell
    10 Aug 2018: Tasmanian School of Business and Economics’ PhD student Monika Belhaj will lead an intensive study into the unique offerings of MACq 01 Hotel on Hobart’s waterfront. Her research will explore the links between marketing and visitor experience,
  3. Thumbnail for How marketing can ensure the sustainability of cultural institutions

    How marketing can ensure the sustainability of cultural institutions

    https://www.utas.edu.au/about/news-and-stories/articles/2018/674-how-marketing-can-ensure-the-sustainability-of-cultural-institutions
    20 Jul 2018: “In for-profit firms, the perception is that there’s a trade-off between profitability and sustainability. It’s thought of as a natural dichotomy – and it’s a battle that’s been going on for 40 years,” said Dr Mark Wickham from the
  4. Thumbnail for How retailers turn everyday items into ‘must-have’ collectables

    How retailers turn everyday items into ‘must-have’ collectables

    https://www.utas.edu.au/about/news-and-stories/articles/2018/714-how-retailers-turn-everyday-items-into-must-have-collectables
    24 Aug 2018: Coles’ recent “Little Shop collectables” promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant prices. This success is interesting given recent conversations and media coverage around
  5. Thumbnail for Location and voice technology are the future of retail

    Location and voice technology are the future of retail

    https://www.utas.edu.au/about/news-and-stories/articles/2018/575-location-and-voice-technology-are-the-future-of-retail
    11 Apr 2018: Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences. Interactive kiosks, mobile-friendly websites and transactional apps have become the norm. But shoppers are looking
  6. Thumbnail for Fed up with always being in the slow queue?

    Fed up with always being in the slow queue?

    https://www.utas.edu.au/about/news-and-stories/articles/2018/625-fed-up-with-always-being-in-the-slow-queue
    4 Jun 2018: Whether it is lining up to pay for your groceries, making a bank transaction, or waiting for a table at a trendy restaurant, time costs money. Remember that time is money. Benjamin Franklin, 1748As businesses become aware of the direct and indirect

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