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  2. Thumbnail for Real-life learning in a great location

    Real-life learning in a great location

    https://www.utas.edu.au/about/news-and-stories/articles/2018/727-real-life-learning-in-a-great-location
    24 Sep 2018: Rebecca Byfield reached a point where she knew she would need to upskill to keep moving up the corporate ladder. As a marketing professional, the University of Tasmania’s Master of Marketing Management was exactly the qualification she needed to
  3. Thumbnail for New business scholarships pave the way for affordable study

    New business scholarships pave the way for affordable study

    https://www.utas.edu.au/about/news-and-stories/articles/2018/728-new-business-scholarships-pave-the-way-for-affordable-study
    26 Sep 2018: The Tasmanian School of Business and Economics is offering three new scholarships for students starting their studies in semester one, 2019. Professor Martin Grimmer, Executive Dean of the Tasmanian School of Business and Economics, is thrilled to
  4. Thumbnail for Rooms with a view – and a story to tell

    Rooms with a view – and a story to tell

    https://www.utas.edu.au/about/news-and-stories/articles/2018/707-rooms-with-a-view-and-a-story-to-tell
    10 Aug 2018: Tasmanian School of Business and Economics’ PhD student Monika Belhaj will lead an intensive study into the unique offerings of MACq 01 Hotel on Hobart’s waterfront. Her research will explore the links between marketing and visitor experience,
  5. Thumbnail for How marketing can ensure the sustainability of cultural institutions

    How marketing can ensure the sustainability of cultural institutions

    https://www.utas.edu.au/about/news-and-stories/articles/2018/674-how-marketing-can-ensure-the-sustainability-of-cultural-institutions
    20 Jul 2018: “In for-profit firms, the perception is that there’s a trade-off between profitability and sustainability. It’s thought of as a natural dichotomy – and it’s a battle that’s been going on for 40 years,” said Dr Mark Wickham from the
  6. Thumbnail for Looking at Antarctica through an advertising lens

    Looking at Antarctica through an advertising lens

    https://www.utas.edu.au/about/news-and-stories/articles/2018/562-looking-at-antarctica-through-an-advertising-lens
    19 Mar 2018: Ever wondered how your perception of Antarctica has been shaped over the years? Influences are usually documentaries, advertising, or by reading books on the continent. Being a continent that is accessible to very few people, Antarctica is regarded
  7. Thumbnail for An iconic life on the stage, reborn

    An iconic life on the stage, reborn

    https://www.utas.edu.au/about/news-and-stories/articles/2018/642-an-iconic-life-on-the-stage-reborn
    31 Jul 2018: Head of Discipline (Theatre and Performance) Dr Jane Woollard has shed a new light on the ground-breaking acting career of Eliza Winstanley — a superstar of Sydney’s theatre scene in the 1830s and 40s — though her research and creative practice
  8. Thumbnail for How retailers turn everyday items into ‘must-have’ collectables

    How retailers turn everyday items into ‘must-have’ collectables

    https://www.utas.edu.au/about/news-and-stories/articles/2018/714-how-retailers-turn-everyday-items-into-must-have-collectables
    24 Aug 2018: Coles’ recent “Little Shop collectables” promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant prices. This success is interesting given recent conversations and media coverage around
  9. Thumbnail for No presents, please

    No presents, please

    https://www.utas.edu.au/about/news-and-stories/articles/2018/666-no-presents-please
    18 Jul 2018: Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of children’s toys at home, more and more parents are presenting gift
  10. Thumbnail for A Tasmanian Requiem

    A Tasmanian Requiem

    https://www.utas.edu.au/about/news-and-stories/articles/2018/586-a-tasmanian-requiem
    24 Apr 2018: On December 26, 1847, a small group of Aboriginal people sat in the Lieutenant-Governor’s box at Hobart’s Theatre Royal watching a new pantomime. A local newspaper reported how “the natives … seemed gratified at their first public
  11. Thumbnail for Location and voice technology are the future of retail

    Location and voice technology are the future of retail

    https://www.utas.edu.au/about/news-and-stories/articles/2018/575-location-and-voice-technology-are-the-future-of-retail
    11 Apr 2018: Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences. Interactive kiosks, mobile-friendly websites and transactional apps have become the norm. But shoppers are looking

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