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  2. Strategic Management [BMA799]

    2024 Hobart, Online, ECA Melbourne
    Strategic management today is a complex process requiring advanced skills. International expansion, network advantage, and resource optimisation pervade every aspect of this critical management skill. Successful managers need up-to-date guidance in the creation and implementation of effective strategy. This unit is specifically designed to meet these requirements. The design, content, concepts...

  3. Database Fundamentals [KIT119]

    2024 Hobart, Launceston, Online, ECA Melbourne Student elective
    This unit will familiarise you with the fundamental concepts of database design and implementation techniques to define, construct and query a database. In this unit you will develop basic skills in data modelling using relational data models and normalisation to ensure data integrity. You will learn how to transform a data model into a relational database design as well as effectively mine data...

  4. Economics for Managers [BEA683]

    2023 Hobart, Online, ECA Melbourne
    This unit provides managers with an introduction to a comprehensive range of key microeconomic and macroeconomic topics. The emphasis is on the practical application of basic economic concepts and models to real world business oriented problems. The unit will develop your ability to apply the economic way of thinking to solving problems within a firm and to understand the economic environment in...

  5. Business Process Innovation [KIT730]

    2024 Hobart, Launceston, Online, ECA Melbourne
    Business processes must be designed to ensure that they are effective and meet customer requirements. A well-designed process will improve efficiency and deliver greater productivity. This unit will introduce students to analytical tools that can be used to model, analyse, understand and design business processes. Students will also gain hands-on experience in using simulation software as a tool...

  6. Business Strategy [BMA202]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

  7. Introduction to Management [BMA101]

    2024 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations operate, the internal dynamics of organisational life, and the ethical climate that underpins sound...

  8. Programming Fundamentals [KIT101]

    2023 Hobart, Launceston, Online, ECA Melbourne Student elective
    This unit will provide students with an overview of programming and its role in problem-solving, and strategies for designing solutions to programming problems with reference to the Java programming language. Beginning with the fundamental characteristics of computers and how they represent information, the unit will develop the concepts of data types, declarations (of the data a program will use)...

  9. Consumer Behaviour [BMA262]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

  10. Principles of Marketing [BMA151]

    2024 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit...

  11. Programming Fundamentals [KIT101]

    2024 Hobart, Launceston, Online, ECA Melbourne Student elective
    This unit introduces fundamental programming skills, developing students' ability to think algorithmically to solve problems and to express their ideas in well-constructed Python code. Beginning with the fundamental characteristics of computers and how they represent information, the unit develops the concepts of data types, variables, expressions (calculations), statements (actions), and...
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