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  2. Business Strategy [BMA202]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

  3. Introduction to Management [BMA101]

    2024 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations operate, the internal dynamics of organisational life, and the ethical climate that underpins sound...

  4. Principles of Marketing [BMA151]

    2024 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit...

  5. Accountability and Accounting [BFA103]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...

  6. Principles of Marketing [BMA151]

    2023 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit...

  7. People and Organisations [BAA111]

    2024 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in organisations through theoretical perspectives on, and practical approaches to human relations and organisational behaviour. The unit will draw...

  8. Entrepreneurship [BAA211]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Entrepreneurship is a way of looking at business that is focused on opportunities, creativity, and innovation. It is also about having a passion for doing the things that are important to you and making the world a better place by solving problems in innovative ways. It is about challenge and persistence. It is about the development of an enterprising mindset and being the kind of person who sees...

  9. Data Analysis for Business [BEA140]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    BEA140 Data Analysis for Business is a foundation unit in business statistics and the mathematics of finance, and is a core unit in the Bachelor of Economics (BEc) and Bachelor of Business (BBus) degrees. It is also a nominated elective in a wide range of other programs throughout the University of Tasmania. This unit is intended to provide a background capacity in mathematics of finance and...

  10. Introduction to Markets and the Economy [BEA111]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    BEA111 introduces the key concepts in economics, both microeconomics and macroeconomics. It demonstrates how these concepts can be used to describe and explain the decisions of businesses and individuals and their reactions to world events, social and economic change and government policy. The unit explains why and when markets work and fail. Many of the problems that nations face such as...

  11. Programming [KIT107]

    2024 Hobart, Launceston, ECA Melbourne Student elective
    This unit extends the students' knowledge and experience of programming. It introduces dynamic data structures, foundational collection abstract data types, and computational algorithms and techniques. Programming is undertaken in Java and C and topics include: references and pointers, memory management, self-referential data structures, abstract data types and their implementation, and an...
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