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  2. Business Strategy [BMA202]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

  3. Consumer Behaviour [BMA262]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

  4. Data Analytics for Accounting [BEA213]

    2024 Hobart, Launceston, Cradle Coast, Online, ECA Melbourne Student elective
    In today’s data economy, businesses are blessed and cursed with an abundance of data. This proliferation of data is creating new professions and changing existing professions. One profession that is witnessing a rapid change due to the explosion of data is accounting. While there exists a plethora of data available to businesses, accounting data remains a source of data that is reliable,...

  5. Entrepreneurship [BAA211]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    Entrepreneurship is a way of looking at business that is focused on opportunities, creativity and innovation. It is also about having a passion for doing the things that are important to you, be they related to business or not. It is about challenge and persistence. It is about the development of an enterprising mindset, from which you can create the opportunities for your satisfaction. To...

  6. Management Communications [BMA206]

    2024 Hobart, Launceston, Cradle Coast, Online, ECA Melbourne Student elective
    Good communication skills are essential to managing people and organisations. Management Communications will provide students with theoretical understanding of what communication is (hint: communication is everywhere, all the time!), and a range of practical communication skills relevant to managing people and organisations in a variety of contexts. Students will deepen their understanding of key...

  7. Entrepreneurship [BAA211]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Entrepreneurship is a way of looking at business that is focused on opportunities, creativity, and innovation. It is also about having a passion for doing the things that are important to you and making the world a better place by solving problems in innovative ways. It is about challenge and persistence. It is about the development of an enterprising mindset and being the kind of person who sees...

  8. Human Resource Management in Action [BMA220]

    2024 Hobart, Launceston, Cradle Coast, Online, ECA Melbourne Student elective
    HR professionals are expected to understand and practice human resource management aligned with organisational goals. This unit integrates theory and research to develop students' understanding of evidence-based human resource management and professional skills. Human resources development is widely recognised as a critical component in gaining a competitive advantage in the marketplace....
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