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  2. Consumer Behaviour [BMA262]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

  3. Principles of Financial Management [BFA503]

    2024 Hobart, Launceston, Online, ECA Melbourne
    This unit introduces students to the major concepts and analytical tools used in the theory and practice of financial management within an Australian context. It is designed to provide students with an understanding of: the scope and nature of the finance function and its role within management; and the theory of finance and how it underpins the evaluation of investment, financing and dividend...

  4. Data Analytics for Accounting [BEA213]

    2024 Hobart, Launceston, Cradle Coast, Online, ECA Melbourne Student elective
    In today’s data economy, businesses are blessed and cursed with an abundance of data. This proliferation of data is creating new professions and changing existing professions. One profession that is witnessing a rapid change due to the explosion of data is accounting. While there exists a plethora of data available to businesses, accounting data remains a source of data that is reliable,...

  5. Health Finance, Economics and Accounting [BAA754]

    2024 Hobart, Online, ECA Melbourne
    This unit examines the theories and frequently used techniques of economics, financial and managerial accounting in healthcare organisations. Public and private funding issues will be examined, across the acute, primary and aged care sectors. Students will apply this knowledge to determine cost efficient and effective decision making, taking into account safety, quality, resource considerations...

  6. Consumer Decision-Making [BMA604]

    2024 Hobart, Online, ECA Melbourne
    For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy and to consume a product or service. Thus, consumer decision-making, and the popular use of the term consumer behaviour...

  7. People, Work and Wellbeing [BMA583]

    2024 Hobart, Launceston, Online, ECA Melbourne
    The effective management of human resources is becoming an increasingly vital concern in organisations, whether they are professional practices employing only a few staff, multinational corporations, public sector or not-for-profit organisations. The impact of globalisation, increased competition for talented employees, skills shortages and changing expectations of the employment relationship...

  8. Natural Language Processing and Generative AI [KIT719]

    2024 Hobart, Launceston, ECA Melbourne
    This unit is designed to give students an insight into a range of natural language processing (NLP) and Generative AI (GenAI) techniques. NLP is a critical step towards effective communication between people and machines. You will learn the basics NLP steps as well as some advanced NLP patterns such as information extraction and text summarisation. This unit includes a number of Artificial...

  9. Entrepreneurship [BAA211]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    Entrepreneurship is a way of looking at business that is focused on opportunities, creativity and innovation. It is also about having a passion for doing the things that are important to you, be they related to business or not. It is about challenge and persistence. It is about the development of an enterprising mindset, from which you can create the opportunities for your satisfaction. To...

  10. Web Development [KIT502]

    2023 Hobart, Launceston, ECA Melbourne
    This unit will explain the relationship between data, information and knowledge and introduce a number of different tools for managing, storing, securing, modelling, visualizing and analysing data. This unit will provide an understanding of how data can be manipulated to meet the information needs of users. Changing data into information can be accomplished with a range of tools, including XML,...

  11. Accounting and Accountability for Decision Making [BFA507]

    2023 Hobart, Launceston, Online, ECA Melbourne
    Accounting and Accountability for Decision Making is an introductory accounting unit concerned with the fundamentals of financial accounting. The unit includes an introduction to the basic principles of accrual accounting and the five elements of financial reports (i.e. assets, liabilities, owners equity, revenue and expenses). The unit focusses on the key financial statements from the preparers...
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