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  2. Business Strategy [BMA202]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

  3. Leadership in Organisations [BMA328]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and others. Effective leadership requires advanced knowledge of theory and skilful application. Leadership...

  4. Services Marketing [BMA258]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

  5. Marketing Management [BMA351]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and...

  6. Marketing Management [BMA351]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and...

  7. Accountability and Accounting [BFA103]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...

  8. Entrepreneurship [BAA211]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Entrepreneurship is a way of looking at business that is focused on opportunities, creativity, and innovation. It is also about having a passion for doing the things that are important to you and making the world a better place by solving problems in innovative ways. It is about challenge and persistence. It is about the development of an enterprising mindset and being the kind of person who sees...

  9. Accountability and Accounting [BFA103]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...

  10. Data Analysis for Business [BEA140]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    BEA140 Data Analysis for Business is a foundation unit in business statistics and the mathematics of finance, and is a core unit in the Bachelor of Economics (BEc) and Bachelor of Business (BBus) degrees. It is also a nominated elective in a wide range of other programs throughout the University of Tasmania. This unit is intended to provide a background capacity in mathematics of finance and...

  11. Introduction to Markets and the Economy [BEA111]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    BEA111 introduces the key concepts in economics, both microeconomics and macroeconomics. It demonstrates how these concepts can be used to describe and explain the decisions of businesses and individuals and their reactions to world events, social and economic change and government policy. The unit explains why and when markets work and fail. Many of the problems that nations face such as...
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