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  2. 2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Sound and effective management and leadership require not only financial and technical expertise but also ethical competency. This unit provides a focus on ethical decision-making, and in particular introduces a series of frameworks for discerning what is right and wrong in important areas of business practice. Ethical competency is the ability to, a) perceive the ethical implications of a...
  3. 2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Sound and effective management and leadership require not only financial and technical expertise but also ethical competency. This unit provides a focus on ethical decision-making, and in particular introduces a series of frameworks for discerning what is right and wrong in important areas of business practice. Ethical competency is the ability to, a) perceive the ethical implications of a...
  4. Consumer Behaviour [BMA262]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...
  5. 2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit covers a range of legal topics relating to the business environment. It combines topics that are necessary for a consideration of business and corporate law including: an introduction to the legal system; contract law principles; sale of goods; competition and consumer law; tort law; law of agency; business structures and basic corporate law and governance principles. The unit teaches...
  6. Services Marketing [BMA258]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...
  7. 2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit aims to develop students’ understanding of how to identify, communicate, and build their skills to meet market needs and design flexible and sustainable career pathways and small business opportunities. The unit explores freelancing and small business sectors, including small business management theories, concepts, technologies, and strategies. Students will develop a personal...
  8. 2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit takes an interdisciplinary perspective to prepare students for understanding the diagnosis, design and implementation process of change at group and organisation-wide levels. The need to manage change is recognised as a critical success factor for organisations. This unit provides students with the change management and development theory and practical skills required so that...
  9. Marketing Research [BMA331]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...
  10. 2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit covers a range of legal topics relating to the business environment. It combines topics that are necessary for a consideration of business and corporate law including: an introduction to the legal system; contract law principles; sale of goods; competition and consumer law; tort law; law of agency; business structures and basic corporate law and governance principles. The unit teaches...
  11. Marketing Research [BMA331]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...
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