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  2. Business Strategy [BMA202]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances students' knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit...

  3. Business Strategy [BMA202]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

  4. Freelancing and Small Business [BMA357]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit aims to develop students’ understanding of how to identify, communicate, and build their skills to meet market needs and design flexible and sustainable career pathways and small business opportunities. The unit explores freelancing and small business sectors, including small business management theories, concepts, technologies, and strategies. Students will develop a personal...

  5. Organisational Change and Development [BMA314]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit takes an interdisciplinary perspective to prepare students for understanding the diagnosis, design and implementation process of change at group and organisation-wide levels. The need to manage change is recognised as a critical success factor for organisations. This unit provides students with the change management and development theory and practical skills required so that...

  6. Marketing Research [BMA331]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...

  7. Marketing Research [BMA331]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...

  8. Accountability and Accounting [BFA103]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...

  9. Digital and Social Media Marketing [BMA343]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    This unit covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This unit focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamental of digital and social media marketing and...

  10. Digital and Social Media Marketing [BMA343]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    This unit covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This unit focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamental of digital and social media marketing and...

  11. People and Organisations [BAA111]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in organisations through theoretical perspectives on, and practical approaches to human relations and organisational behaviour. The unit will draw...
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