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  2. Business Strategy [BMA202]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances students' knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit...

  3. Business Strategy [BMA202]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

  4. Consumer Behaviour [BMA262]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

  5. Managerial Social Responsibility [BMA250]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Sound and effective management and leadership require not only financial and technical expertise but also ethical competency. This unit provides a focus on ethical decision-making, and in particular introduces a series of frameworks for discerning what is right and wrong in important areas of business practice. Ethical competency is the ability to, a) perceive the ethical implications of a...

  6. Managerial Social Responsibility [BMA250]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Sound and effective management and leadership require not only financial and technical expertise but also ethical competency. This unit provides a focus on ethical decision-making, and in particular introduces a series of frameworks for discerning what is right and wrong in important areas of business practice. Ethical competency is the ability to, a) perceive the ethical implications of a...

  7. Consumer Behaviour [BMA262]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

  8. Business and Corporate Law [BAA215]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit covers a range of legal topics relating to the business environment. It combines topics that are necessary for a consideration of business and corporate law including: an introduction to the legal system; contract law principles; sale of goods; competition and consumer law; tort law; law of agency; business structures and basic corporate law and governance principles. The unit teaches...

  9. Services Marketing [BMA258]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

  10. Business and Corporate Law [BAA215]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit covers a range of legal topics relating to the business environment. It combines topics that are necessary for a consideration of business and corporate law including: an introduction to the legal system; contract law principles; sale of goods; competition and consumer law; tort law; law of agency; business structures and basic corporate law and governance principles. The unit teaches...

  11. Entrepreneurship [BAA211]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    Entrepreneurship is a way of looking at business that is focused on opportunities, creativity and innovation. It is also about having a passion for doing the things that are important to you, be they related to business or not. It is about challenge and persistence. It is about the development of an enterprising mindset, from which you can create the opportunities for your satisfaction. To...
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