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  2. Business Strategy [BMA202]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances students' knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit...

  3. Leadership in Organisations [BMA328]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and others. Effective leadership requires advanced knowledge of theory and skilful application. Leadership...

  4. Business Strategy [BMA202]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

  5. Leadership in Organisations [BMA328]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and others. Effective leadership requires advanced knowledge of theory and skilful application. Leadership...

  6. Consumer Behaviour [BMA262]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

  7. Managerial Social Responsibility [BMA250]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Sound and effective management and leadership require not only financial and technical expertise but also ethical competency. This unit provides a focus on ethical decision-making, and in particular introduces a series of frameworks for discerning what is right and wrong in important areas of business practice. Ethical competency is the ability to, a) perceive the ethical implications of a...

  8. Managerial Social Responsibility [BMA250]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Sound and effective management and leadership require not only financial and technical expertise but also ethical competency. This unit provides a focus on ethical decision-making, and in particular introduces a series of frameworks for discerning what is right and wrong in important areas of business practice. Ethical competency is the ability to, a) perceive the ethical implications of a...

  9. Retail Marketing [BMA329]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer. Retailers are...

  10. Retail Marketing [BMA329]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer. Retailers are...

  11. Consumer Behaviour [BMA262]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

  12. Business and Corporate Law [BAA215]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit covers a range of legal topics relating to the business environment. It combines topics that are necessary for a consideration of business and corporate law including: an introduction to the legal system; contract law principles; sale of goods; competition and consumer law; tort law; law of agency; business structures and basic corporate law and governance principles. The unit teaches...

  13. Services Marketing [BMA258]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

  14. Freelancing and Small Business [BMA357]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit aims to develop students’ understanding of how to identify, communicate, and build their skills to meet market needs and design flexible and sustainable career pathways and small business opportunities. The unit explores freelancing and small business sectors, including small business management theories, concepts, technologies, and strategies. Students will develop a personal...

  15. Marketing Management [BMA351]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and...

  16. Marketing Management [BMA351]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and...

  17. Organisational Change and Development [BMA314]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit takes an interdisciplinary perspective to prepare students for understanding the diagnosis, design and implementation process of change at group and organisation-wide levels. The need to manage change is recognised as a critical success factor for organisations. This unit provides students with the change management and development theory and practical skills required so that...

  18. Marketing Research [BMA331]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...

  19. Business and Corporate Law [BAA215]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    This unit covers a range of legal topics relating to the business environment. It combines topics that are necessary for a consideration of business and corporate law including: an introduction to the legal system; contract law principles; sale of goods; competition and consumer law; tort law; law of agency; business structures and basic corporate law and governance principles. The unit teaches...

  20. Entrepreneurship [BAA211]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    Entrepreneurship is a way of looking at business that is focused on opportunities, creativity and innovation. It is also about having a passion for doing the things that are important to you, be they related to business or not. It is about challenge and persistence. It is about the development of an enterprising mindset, from which you can create the opportunities for your satisfaction. To...

  21. Marketing Research [BMA331]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...
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