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  2. Business Strategy [BMA202]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

  3. Introduction to Management [BMA101]

    2024 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations operate, the internal dynamics of organisational life, and the ethical climate that underpins sound...

  4. Leadership in Organisations [BMA328]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and others. Effective leadership requires advanced knowledge of theory and skilful application. Leadership...

  5. Principles of Marketing [BMA151]

    2024 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit...

  6. Services Marketing [BMA258]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

  7. Services Marketing [BMA258]

    2024 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University Student elective
    The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

  8. Marketing Management [BMA351]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and...

  9. Marketing Management [BMA351]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and...

  10. Sports Coaching [ESP319]

    2023 Launceston
    This unit develops knowledge and skills in the area of sports coaching, with a large emphasis placed on coaching pedagogy highlighting the social, cultural and pedagogical concepts underpinning good coaching practice. It touches on the application of sports science principles outlined by the Australian Sports Commission to the coaching environment. Participation in this unit provides...

  11. Honours [XSB400]

    2024 Hobart, Launceston
    Administrative unit to be used for recording Honours grades and marks ...
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