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  2. Business Strategy [BMA202]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

  3. Principles of Marketing [BMA151]

    2024 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit...

  4. Accountability and Accounting [BFA103]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...

  5. Principles of Marketing [BMA151]

    2023 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit...

  6. People and Organisations [BAA111]

    2024 Hobart, Launceston, Cradle Coast, Online, Shanghai Ocean University, ECA Melbourne Student elective
    Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in organisations through theoretical perspectives on, and practical approaches to human relations and organisational behaviour. The unit will draw...

  7. Accountability and Accounting [BFA103]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...

  8. Data Analysis for Business [BEA140]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    BEA140 Data Analysis for Business is a foundation unit in business statistics and the mathematics of finance, and is a core unit in the Bachelor of Economics (BEc) and Bachelor of Business (BBus) degrees. It is also a nominated elective in a wide range of other programs throughout the University of Tasmania. This unit is intended to provide a background capacity in mathematics of finance and...
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