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  2. Business Strategy [BMA202]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances students' knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit...

  3. Leadership in Organisations [BMA328]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and others. Effective leadership requires advanced knowledge of theory and skilful application. Leadership...

  4. Business Strategy [BMA202]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University, ECA Melbourne Student elective
    Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

  5. Leadership in Organisations [BMA328]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed, Shanghai Ocean University Student elective
    Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and others. Effective leadership requires advanced knowledge of theory and skilful application. Leadership...

  6. Consumer Behaviour [BMA262]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

  7. Managerial Social Responsibility [BMA250]

    2024 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Sound and effective management and leadership require not only financial and technical expertise but also ethical competency. This unit provides a focus on ethical decision-making, and in particular introduces a series of frameworks for discerning what is right and wrong in important areas of business practice. Ethical competency is the ability to, a) perceive the ethical implications of a...

  8. Managerial Social Responsibility [BMA250]

    2023 Hobart, Launceston, Cradle Coast, Online, Hong Kong Universal Ed Student elective
    Sound and effective management and leadership require not only financial and technical expertise but also ethical competency. This unit provides a focus on ethical decision-making, and in particular introduces a series of frameworks for discerning what is right and wrong in important areas of business practice. Ethical competency is the ability to, a) perceive the ethical implications of a...

  9. Retail Marketing [BMA329]

    2023 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer. Retailers are...

  10. Retail Marketing [BMA329]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed Student elective
    Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer. Retailers are...

  11. Consumer Behaviour [BMA262]

    2024 Hobart, Launceston, Online, Hong Kong Universal Ed, ECA Melbourne Student elective
    As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...
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