Courses & Units

Consumer Behaviour BMA262

Hobart, Launceston, Hong Kong Universal Ed

Introduction

Buying and consuming is something we all do nearly every day.  As consumers, we are continually undertaking simple, as well as complex, purchases.  Understanding how these purchase decisions are made, and what factors influence them, is the focus of consumer behaviour. For marketers, understanding how consumers behave is an integral part of correctly identifying their real needs, and also of understanding how the seller and the consumer can link up effectively. This unit investigates consumer decision-making processes and, more closely, the internal and external influences on the purchasing and consumption process. The marketing challenges and implications for selling to consumers are discussed.

Summary

Unit name Consumer Behaviour
Unit code BMA262
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator

Dr Lin Yang

Level Intermediate
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Launceston Semester 2 On-Campus International Domestic
Launceston Accelerated Study Period 3 On-Campus International Domestic
Hong Kong Universal Ed Semester 2 On-Campus International

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 15/7/2019 9/8/2019 2/9/2019 20/10/2019
Accelerated Study Period 3 16/9/2019 4/10/2019 30/10/2019 13/12/2019

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2019 are indicative and subject to change. Finalised census dates for 2019 will be available from the 1st October 2018.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
1 2019: $820.00 2019: $2,037.00 090799

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

BMA151 or BMA251

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA252

Teaching

Teaching Pattern

Attending: involves a mix of lectures, tutorials, and online activities.
Distance: content delivered primarily online.

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please check the unit outline for details.

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.