Courses & Units
Consumer Behaviour BMA262
Hobart, Launceston, Hong Kong Universal Ed
Introduction
As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our consumption choices. For marketers, understanding how consumers behave helps them to identify and offer products and services that better satisfy consumers’ needs.
The focus of this unit is on providing you with a comprehensive introduction to theories and models that help explain consumer behaviour in different consumption contexts. The unit will help you to develop knowledge about the steps in the consumer decision-making process, and the internal and external factors (individual, social, and cultural) that influence consumers’ evaluation of marketing messages and subsequent purchase decisions. The unit will assist with your conceptual and theoretical learning of how nuances in consumer behaviour impact consumer decision making. The unit will help you to develop skills that enable the application of consumer behaviour knowledge to marketing strategy and tactics.
Summary
| Unit name | Consumer Behaviour |
|---|---|
| Unit code | BMA262 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | |
| Teaching staff | |
| Level | Intermediate |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | On-Campus | Off-Campus | International International | Domestic Domestic |
| Launceston | Accelerated Study Period 3 | On-Campus | International | Domestic | |
| Hong Kong Universal Ed | Semester 2 | On-Campus | International | ||
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
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Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 2 | 13/7/2020 | 10/8/2020 | 31/8/2020 | 18/10/2020 |
| Accelerated Study Period 3 | 14/9/2020 | 2/10/2020 | 28/10/2020 | 12/12/2020 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.
Learning Outcomes
- LO1: Explain the fundamental concepts and theories of consumer behaviour.
- LO2: Identify and apply factors that influence consumer behaviour.
- LO3: Apply knowledge of consumer behaviour in practice.
Fees
Domestic
| Band | CSP Student Contribution | Full Fee Paying (domestic) | Field of Education |
|---|---|---|---|
| 1 | 2020: $835.00 | 2020: $2,108.00 | 090799 |
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
Requisites
Prerequisites
BMA151 or BMA251
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA252
Teaching
| Teaching Pattern | 1 x 2 hour workshop per week. Please check the unit outline for details. |
|---|---|
| Assessment | Quizzes (20%), Group presentation (20%), Workshop participation (5%), Group report (35%), Final exam (20%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Quester, P., Pettigrew, S., Kopanidis, F., Rao Hill, S. & Hawkins, D., 2014, Consumer Behaviour: implications for marketing strategy, 7th ed, McGraw-Hill, North Ryde NSW. |
|---|---|
| Recommended |
Co-op Bookshop links
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.