Courses & Units
Consumer Behaviour BMA262
Hobart, Launceston, Hong Kong Universal Ed
Introduction
Buying and consuming is something we all do nearly every day. As consumers, we are continually undertaking simple, as well as complex, purchases. Understanding how these purchase decisions are made, and what factors influence them, is the focus of consumer behaviour. For marketers, understanding how consumers behave is an integral part of correctly identifying their real needs, and also of understanding how the seller and the consumer can link up effectively. This unit investigates consumer decision-making processes and, more closely, the internal and external influences on the purchasing and consumption process. The marketing challenges and implications for selling to consumers are discussed.
Summary
| Unit name | Consumer Behaviour |
|---|---|
| Unit code | BMA262 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Management |
| Coordinator | Dr Lin Yang |
| Level | Intermediate |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | On-Campus | Off-Campus | International International | Domestic Domestic |
| Launceston | Semester 2 | On-Campus | International | Domestic | |
| Launceston | Accelerated Study Period 3 | On-Campus | International | Domestic | |
| Hong Kong Universal Ed | Semester 2 | On-Campus | International | ||
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
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Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 2 | 15/7/2019 | 9/8/2019 | 2/9/2019 | 20/10/2019 |
| Accelerated Study Period 3 | 16/9/2019 | 4/10/2019 | 30/10/2019 | 13/12/2019 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2019 are indicative and subject to change. Finalised census dates for 2019 will be available from the 1st October 2018.
Fees
Domestic
| Band | CSP Student Contribution | Full Fee Paying (domestic) | Field of Education |
|---|---|---|---|
| 1 | 2019: $820.00 | 2019: $2,037.00 | 090799 |
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
Requisites
Prerequisites
BMA151 or BMA251
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA252
Teaching
| Teaching Pattern | Attending: involves a mix of lectures, tutorials, and online activities. |
|---|---|
| Assessment | Please check the unit outline for details. |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Please check the unit outline for details. |
|---|
Co-op Bookshop links
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.