Courses & Units
Principles of Marketing XPD112
Introduction
Marketing is the practice of managing an organisation’s market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit explores the basic principles and concepts that underpin marketing. You will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit will provide you with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This unit will help you to develop skills in the application of marketing concepts to practical business problems in order to identify potential marketing solutions.
Summary
| Unit name | Principles of Marketing |
|---|---|
| Unit code | XPD112 |
| Credit points | 12.5 |
| College/School | Academic Division DVC - Education |
| Discipline | University Pathways |
| Coordinator | John Mtandwa |
| Available as an elective? | No |
| Delivered By | Third Party(ies): UP Education |
| Level | Introductory |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | IPC Semester 1 | On-Campus | International | ||
| Hobart | IPC Semester 2 | On-Campus | International | ||
| Hobart | IPC Semester 3 | On-Campus | International | ||
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
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Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| IPC Semester 2 | 24/6/2024 | 15/7/2024 | 5/8/2024 | 13/9/2024 |
| IPC Semester 1 | 26/2/2024 | 19/3/2024 | 15/4/2024 | 31/5/2024 |
| IPC Semester 3 | 14/10/2024 | 4/11/2024 | 6/12/2024 | 24/1/2025 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Explain marketing theories.
- Apply knowledge of marketing theories to analyse marketing problems.
- Discuss marketing’s role in an organisation and society.
- Communicate knowledge of marketing theories in written form.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 080505 | $2,040.00 | $1,597.00 | not applicable | $2,979.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA151Teaching
| Assessment | Application Activities (30%)|Individual Case Study (30%)|Examination (40%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.