The aim of this unit is to equip you with the foundational knowledge and skills required to engage in and manage the process through which a firm’s value offerings are marketed to customers. The unit prepares international students for post graduate studies in Business by developing their knowledge of what marketing is, how it works and why it is important in a business context. You will also develop advanced knowledge and skills in effectively using vocabulary in marketing contexts. The unit provides you with a comprehensive description of the, key theories and concepts upon which the marketplace can be understood, assessed and targeted Marketing is a business function that goes beyond the mere act of selling or advertising—it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic global market, managers must be cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.
|Unit name||Foundations of Marketing|
|Available as student elective?||No|
|Delivered By||Third Party (UP Education)|
|Location||Study period||Attendance options||Available to|
- International students
- Domestic students
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
- Explain the fundamentals of marketing;
- Discuss and apply the theories upon which the marketplace can be understood, assessed, and targeted;
- Apply the marketing mix to analyse marketing problems;
- Analyze and communicate marketing problems and solutions.
|Field of Education||Commencing Student Contribution 1||Grandfathered Student Contribution 1||Approved Pathway Course Student Contribution 2||Domestic Full Fee|
1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP
Please note: international students should refer to this page to get an indicative course cost.
You cannot enrol in this unit as well as the following:BMA506
|Assessment||Case Study - Part B (50%)|Application Presentations (25%)|Case Study Part A (25%)|
|Timetable||View the lecture timetable | View the full unit timetable|
Required readings will be listed in the unit outline prior to the start of classes.
|Links||Booktopia textbook finder|
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