Introduction
Advocacy or the ability to influence decisions within political, economic, and social institutions is perhaps one of the most powerful ways in which public relations today influences the world. Success for any brand, business, government or social enterprise relies on public perception. In this context advocacy can help to win elections, change laws and policy, help brands connect with their audiences as well as make for compelling changes in consumer behaviour. In this unit you will develop the capacity to advocate by creating narratives and campaigns that influence key publics to actively support an idea or cause. Further, you will learn how to engage with the media as a strategic communicator.
Summary
| Unit name | The Campaign: Advocacy and Public Relations |
| Unit code | HEJ115 |
| Credit points | 12.5 |
| College/School | Arts and Society Humanities and Social Sciences |
| Discipline | Media |
| Coordinator | Doctor Gemma Blackwood |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania |
| Level | Introductory |
Availability
Specific information on 2027 unit availability will be available in August
Learning Outcomes
- Describe the purpose of advocacy and public relations in the field of media and communication
- Create communications collateral on behalf of a client for the media
- Compare strategic approaches to campaign development
- Organise and disseminate media material in a professional context
Fee Information
2027 fee information will be available in August.
Teaching
| Teaching Pattern | 30 minute Online Lecture, 30 Minute independent activity, 2 hour tutorial, weekly. |
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| Assessment | Campaign Analysis (30%)|Media Conference (30%)|Digital Media Kit (40%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.